The biggest eCommerce giant in the world is gaining pace in automobile industry and this pace by Amazon cannot be neglected b other competitors. In the same month few days back Amazon invest about 500$ millions in an autonomous vehicle startup Aurora and few days later unveiled another investment in the future of automobiles but this time Amazon invest about 700$ million in electric vehicle startup called Rivian that was displayed an electric SUV and Electric pickup truck at Los Angeles auto show to Rival against Tesla.
Again there are no details if on what conditions Amazon is partnering with this startup or how will be Amazon benefit from this startup but according to Rivian they will remain independents.
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Amazon Again gives the similar statement on this investment;
“We are inspired by Rivian’s vision for the future of electric transportation”
Said by Jeff wilke in a Release;
“We are thrilled to invest in such an innovative company”
This shift to Electric and autonomous vehicles bringing so many new competitors in automotive industry while the joining of silicon giants can be troublesome for existing automotive leaders.