Toyota’s 88-Year Journey to 300 Million Cars

In 2023, Toyota is celebrating a big achievement. They’ve made 300 million cars, 88 years after the first truck. They actually reached this milestone in September 2023, even though they announced it today.

The Chairman of Toyota, Akio Toyoda, said, “This achievement is proof of the hard work of everyone at Toyota, our suppliers, dealers, and others who came before us. This history didn’t start with the first car but with the founders who kept trying and building prototypes.”

For the third year in a row, Toyota was the top-selling car company in the world in 2022, selling about 10.5 million cars. The RAV4 was their most loved car, second only to the Corolla. Toyota is also adding new cars like a Century SUV and bringing back the Crown, aiming for a four-model lineup.

Over almost 90 years, Toyota made more than 180 million cars in Japan and around 120 million in other countries. The Corolla is their most popular car, with over 53 million produced since 1966. It’s been used for different types of cars like sedans, hatchbacks, wagons, coupes, and even some minivans.

The new President of Toyota, Koji Sato, thanked the customers, employees, suppliers, and dealers who made this milestone possible. He said, “300 million cars could only be made through the efforts of everyone in the company, from planning and design to production, sales, and service.”

At a recent car show in Japan, Toyota showed off electric sports cars, SUVs, and pickup truck concepts. They might make more of these in the coming years. Toyota plans to launch more than 12 electric car models to stay competitive in the electric car race.

In 1935, Toyota, a famous Japanese car company, made its first vehicle, a G1 pickup truck. The car section of Toyoda Automatic Loom Works, a company that made weaving machines, built the truck. The company started in 1926, making weaving machines until 1937 when it split to form the modern Toyota Motor Corporation.