Al-Haj Automotive, the exclusive distributor of Proton vehicles in Pakistan, is facing intense backlash from customers who accuse the company of failing to deliver pre-booked vehicles and withholding refunds. The dispute, which has persisted for nearly three years, centers on Proton X70 deliveries initially promised in 2021. Customers have now escalated the issue by writing directly to the Prime Minister, Chief Justice, and Chief of Army Staff, demanding urgent intervention due to suspected fraudulent practices.
Delayed Deliveries and Bounced Refunds
According to reports, customers booked their Proton X70 vehicles as early as January 2021, expecting deliveries by September of that year. However, Al-Haj Automotive has repeatedly delayed shipments, citing issues such as import restrictions and a lack of completely knocked-down kits (CKDs) necessary for assembly. Despite full payments from customers, the company has failed to deliver the cars or issue refunds, with some checks reportedly bouncing due to insufficient funds.
Allegations of Price Inflation and Ponzi Scheme Claims
Adding to the customers’ frustrations is the significant price increase imposed by Al-Haj Automotive. For instance, one customer initially booked a vehicle for Rs. 4.97 million but was later asked to pay Rs. 7.17 million—an increase of Rs. 2.2 million—without receiving the vehicle. This has led to accusations of the company operating a potential Ponzi scheme, as funds from new bookings may be used to cover previous obligations, rather than delivering on commitments.
Customer Appeal to Government Authorities
Frustrated by Al-Haj’s alleged misconduct, affected buyers have turned to high-ranking government officials. They have urged the Prime Minister, Chief Justice, and Chief of Army Staff to launch investigations, enforce accountability, and ensure compensation. Many affected parties have also called on the Federal Investigation Agency (FIA) to probe the matter thoroughly.
Calls for Justice and Future Implications
The situation remains unresolved, with customers awaiting government intervention. Observers note that Proton’s reputation in Pakistan is at risk, with many questioning whether 2024 will finally bring resolution to the long-standing grievances. The ongoing crisis has highlighted the need for stricter consumer protection laws and regulatory oversight in Pakistan’s automotive sector.
Keywords:
- Proton X70 Pakistan
- Al-Haj Automotive Fraud
- Proton Delays Pakistan
- Proton Refund Issues
- Proton Buyers Appeal Pakistan.
