The Ford Puma Gen-E is poised to make waves in the compact electric SUV market as Ford’s latest addition to its electrified lineup in Europe. With design cues inspired by the Mustang Mach-E, this EV brings a sleek, modern edge to the budget-friendly segment. Set to be unveiled in late 2024, the Puma Gen-E will serve as Ford’s entry-level electric SUV, filling the void left by the discontinued Fiesta and EcoSport models in Europe.

Key Features and Performance

The Puma Gen-E will likely feature a single electric motor with an output of around 134 hp (100 kW), similar to Ford’s E-Transit Courier, though higher-performance versions could follow. It is expected to come with a 50 to 60 kWh battery pack, offering a range of approximately 250 miles (402 km) on a single charge. Fast-charging capability will allow it to charge from 10% to 80% in less than 35 minutes using DC fast chargers, while AC charging at 11 kW will fully recharge the battery in about 5.7 hours​.

Interior and Technology

Inside, the Puma Gen-E will boast a tech-savvy cabin featuring a 12.8-inch digital dashboard and an updated 12-inch infotainment screen powered by Ford’s SYNC 4 system, offering seamless connectivity with Apple CarPlay and Android Auto. Its “sports car-style cockpit” and the practical MegaBox storage solution (providing an additional 80 liters under the boot floor) further enhance its appeal​.

Ford Puma Gen E budget friendly suv interior view
Ford Puma Gen E budget friendly suv interior view

Pricing and Availability

Expected to be priced between €35,000 and €40,000, the Puma Gen-E will compete with other budget EVs like the Jeep Avenger EV, Kia EV3, and Peugeot e-2008. Production will take place at Ford’s Otosan plant in Craiova, Romania, and it is scheduled for release in Europe by Q4 2024​

Fairwheels Take:

The Puma Gen-E represents Ford’s strategic push to solidify its presence in the European EV market, where it faces stiff competition from established players. As Ford aims to introduce nine electric models in Europe by 2024, the Puma Gen-E’s blend of affordability, range, and practicality could make it a cornerstone of Ford’s EV ambitions​

Keywords

  • Ford Puma Gen-E
  • Budget electric SUV
  • Ford EV lineup
  • Mach-E inspired design
  • Affordable electric vehicle