The Punjab government has launched an innovative e-auction platform for custom vehicle number plates, allowing citizens to personalize their plates through an online bidding process. This initiative, spearheaded by the Punjab Excise and Taxation Department in collaboration with the Punjab Information Technology Board (PITB), aims to streamline the acquisition of unique number plates for motorcycles, cars, and commercial vehicles. It was officially inaugurated at Alhamra Hall in Lahore with key officials present, including Excise Secretary Masood Mukhtar, who highlighted the project’s popularity and transparency.

Key Features of the E-Auction System

  1. Three Auction Categories: The project offers three levels of number plates—Platinum, Gold, and Corporate—catering to various preferences and budgets.
  2. User-Friendly Online Portal: The entire process is conducted through a dedicated mobile app and web portal developed by PITB, making it accessible from anywhere.
  3. Auction Timeline: Registration began on January 1, 2024, with separate auctions scheduled for different series on January 11, January 21, and February 1​.

Public Interest and Economic Impact

The project has garnered significant public attention, with numerous participants already engaging in the bidding process. The initiative is expected to generate substantial revenue for the provincial treasury, offering a new avenue for financial growth. Excise Director General Umar Sher Chattha emphasized the project’s contribution to public funds, underscoring the importance of citizen participation​.

Benefits for Citizens

  1. Convenience: Bidders can participate from the comfort of their homes without the need for physical visits to government offices.
  2. Transparency: The e-auction system ensures fair and competitive bidding, fostering trust among participants.
  3. Customization: Users have the opportunity to secure personalized numbers, enhancing the value and prestige of their vehicles.

How to Participate

To join the auction, users must register on the e-auction app or web portal, follow the bidding schedule, and adhere to the terms outlined by the Excise and Taxation Department. The process is simple, and the app interface is designed for ease of use, making it accessible to a wide audience.

This initiative represents a significant step forward in digitizing public services in Punjab, promoting transparency, convenience, and revenue generation for the province.

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