Not all the automobile companies in the world think the same, where every company is trying to have their hands on autonomous technology Rolls Royce the Luxurious brand showed a different perspective with much logical reasoning. As rolls Royce started to work with other companies to make its vehicles electric but at the same time company didn’t showed any interest in autonomy While CEO Torsten Muller Otvos give a great reason “As autonomy is in its early stages that is why we are not eager to adopt that and we can wait until autonomy didn’t gives full hands off capability.
Furthermore he said Rolls Royce is also part of BMW Group and BMW is already investing lot of money in this technology that is why we are no in hurry to do so. All Rolls Royce owners usually own drivers that is why they don’t need self driving technology as long it truly become effortless. Self Driving technology is not fully mature it can’t handle vehicle in every situation and this partially developed technology is only useful on highways to some extent than why would we adopt autonomy when there is still need of a driver? Rolls Royce is interested in Autonomous technology but adopting this before the time will not make our customer much happy so there is no benefit in that for now. We will have it when it truly becomes effortless in handling all situations.