Kia America’s Phenomenal Success in the 2023 J.D. Power APEAL

Kia America has achieved something remarkable! They received the highest number of awards ever in the J.D. Power 2023 Automotive Performance, Execution, and Layout (APEAL) Study. This study has been running for 28 years and is considered very prestigious. Kia stood out from the competition, with seven of their models earning top honors. No other brand has ever won this many awards in a single year in the history of the APEAL Study.

This success comes after Kia’s outstanding performance in the J.D. Power 2023 Initial Quality Study (IQS), where they also received the most awards. It shows that Kia is committed to excellence and making sure their customers are happy with their cars.

For two years in a row, Kia has shown its strength in the automotive industry, with three of their models winning the top spot in their categories. The all-electric Kia EV6 was named the “Most Appealing Compact SUV,” while the versatile Carnival earned the prestigious title of “Most Appealing Minivan.” At the same time, the stylish and sophisticated K5 was recognized as the “Most Appealing Midsize Car.” These awards prove that Kia is dedicated to making cutting-edge vehicles that cater to the diverse needs and desires of their customers.

But the success doesn’t stop there! Four more Kia models were also recognized as the best in their segments. The adventurous Telluride won the title of “Most Appealing Upper Midsize SUV,” the compact and sporty Forte was named the “Most Appealing Compact Car,” and the nimble and efficient Rio received the title of “Most Appealing Small Car.” The luxurious Stinger was also honored as the “Most Appealing Midsize Premium Car.” These awards show that Kia is committed to making cars that impress and offer an unmatched driving experience.

The J.D. Power APEAL Study is known for its rigorous evaluation process in the automotive industry. It collected feedback from a large group of 84,555 owners of new 2023 model-year vehicles. These owners were surveyed after using their Kia vehicles for 90 days, giving detailed and comprehensive feedback about their experiences. The study took place from February to May 2023, including vehicles registered from November 2022 to February 2023.

Steven Center, the Chief Operating Officer and Executive Vice President of Kia America, expressed immense pride in Kia’s success in both the APEAL and IQS studies by J.D. Power. He pointed out that Kia is a leader not only in the automotive industry but also in the rapidly growing electrification sector. He credited Kia’s achievements to their unwavering focus on making top-notch vehicles that excel in quality, reliability, and technology. Winning awards in the 2023 J.D. Power APEAL Study is a testament to Kia’s commitment to offering fantastic features and qualities across their diverse range of models.

Kia’s accomplishments in the APEAL Study show that they strive for excellence, innovation, and making their customers happy. The awards they received confirm that Kia is determined to elevate the driving experience and exceed customer expectations. As the automotive industry keeps changing, Kia has positioned itself as a leader, setting new standards for performance, design, and driver satisfaction.

In conclusion, Kia America’s outstanding performance in the J.D. Power 2023 APEAL Study is a significant milestone for the brand. Winning a record-breaking number of awards in a single year shows Kia’s dedication to creating cars that impress and enrich the lives of their drivers. With a strong focus on quality, reliability, and innovation, Kia has established itself as a leader in the automotive industry. Their achievements in the APEAL Study demonstrate their continuous pursuit of excellence and commitment to making exceptional vehicles.